October 2006 Massage Marketing Newsletter

“From The Massage Table: Marketing and Motivation That Works”

October 27, 2006
Volume III, Issue 4

Welcome to “From The Massage Table”! My name is Michael Humphreys, cofounder of Help Your Practice.

Each month, Help Your Practice will be coming to your email inbox with the latest news, special offers and great massage business tips that can help you create the massage practice of your dreams.

Okay, onto this month’s newsletter!

Now Available…
Keeping In Touch: Massage Client Newsletters

What marketing tool can generate more repeat business, attracts new referrals, reactivate old clients and even promote gift certificate sales?

The answer is sending out a well-written massage client newsletter!

For over 4 years, I created my own massage client newsletters for my massage therapy center called “Keeping In Touch”.

Now you can use “Keeping In Touch: Massage Client Newsletters” in your own massage practice.

For more information about Keeping In Touch: Massage Client Newsletters please click here:

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Motivational Monthly Tip

Hello, it’s Eric Mitchell, cofounder of Help Your Practice, with this month’s motivational tip. This month, I want to talk about a word that everyone has heard about countless times: GOALS!

Every motivational or self-help book, magazine, or article will trump up why you must have goals. I believe they are just stating the obvious!

We all know we must have goals. Goals define what we want to accomplish in business. Heck, goals define many parts of our lives.

The truth is, we never go very far in life without knowing what we want. Without goals, a person will drift and appear lost.

The months of September and October can be a real killer for massage therapists. Our clients are busy getting their kids back to school after having them home all summer.

Now is a great time to redefine your goals! Ask yourself:

Why are you in business?
How do you want to make more money?
What direction do you want to grow your business?

These are some pretty important questions you need to answer.

Goals need to written down and reviewed. If they aren’t on paper, then your goals are nothing more than wishful thinking. As soon as you start writing them down, you have taken action towards reaching your Goals.

A Massage Therapist often needs to adapt and change their business practices. If you aren’t making the effort to attract more clients and get your existing clients to come back, then your massage practice will struggle, or worse, fail.

Take the time to sit down and review your old goals. Have you stuck to the plan you created to reach them? Have you accomplished your old Goals or have they changed?

Write down your new Goals and create your plan on how you are going to reach them!

Now take action and reach your goals!

About the author: Eric Mitchell is a speed & conditioning specialist and co-founder of Help Your Practice. When he’s not busy running his speed performance center, Eric writes this monthly column.

Massage Marketing Monthly Tip

This month’s massage marketing tip is going to focus on how to take an existing marketing idea and create a different variation of it. In other words, I’m going to renovate a marketing idea, not invent it.

You see, many massage therapists will take a marketing idea or tip that they get from another massage therapist and do the same exact thing. Take last month’s topic: Yellow Pages. Open the phone book to any topic and take a look at how many of the ads look and sound alike. In marketing circles, we call this trend “Marketing Incest”

So if your marketing looks and sounds like most of the other therapists in your area, how are you going to stand out from the crowd?

The painfully honest answer is “You won’t!”

This month’s tip was generously given by Lynn Martel from Michigan. I’ve crossed some of her contact information, to protect her privacy.

If you have a marketing tip that you would like to submit, please send them to mike AT helpyourpractice.com. I may choose your tip for a future issue of “From The Massage Table” and give everyone some additional marketing ideas to learn form.

“In my area here in XXXXXXX, Michigan one of the phone exchanges is YYY so I requested and got the number (XXX) YYY-2444 for my cell phone and (XXX) YYY-2444 for my business. The 2444 stands for Ahhh Who can forget Ahhh massage?

I also let people know in ads and when speaking to them that I am a nurse as well as a certified massage therapist because Michigan does not have any regulations in place right now, so this lets them know we are truly legit and professional. Thanks!” Lynn Martel LPN/CMT

Great idea Lynn!

Lynn has done a couple things here. First, she’s taken part of her phone number and made it easier to remember. She’s establishing her own Brand — in this case, it’s Ahhh Massage.

You can create your own phrase, simply by taking your existing phone number and writing down the different letter combinations. For example, if you look at a telephone, the number 2 has the letters A, B, and C listed on it.

Next, in both her ads and on the phone, Lynn is increasing her credibility. As a nurse and a massage therapist, Lynn is able to demonstrate an increased public perception of being a health expert.

How can you do this for yourself? Use your professional credentials. For example:

Nationally Certified in Massage
Certified in Medical Massage
Prenatal Massage Specialist
Sports Massage Expert

So how would I expand on Lynn’s idea of creating a catchy phone number? Here are 5 things I would suggest, off the top of my head:

1) Use the catchy phone number as part of your advertising copy. Lynn could use phrases like “Discover The Stress Relief That’s Been Missing From Your Life With Ahhh Massage”. Or “Ahhh Massage Takes Your Stress Away”

2) I would use it on my office voice mail, especially to add marketing punch to the message. For example, “If you’re ready to take your stress away, please leave a message and one of Ahhh massage’s highly trained staff will return your call.”

3) Use a referral incentive card for clients. I’d call it something like “Take Away Your Stress With Ahhh Massage!” Or “Ahhh Massage Referral Card”. Just take 30 minutes and you could brainstorm some even better names. Seriously.

4) Throw a contest for your clients to come up with the best sounding name for your referral program or monthly maintenance program. I did this one time when I was stuck for a creative name. My clients produced over 100 different names and one lucky winner won a fr*ee one-hour massage.

5) Before & After Marketing Piece. I’d show a picture or sketch of a harried corporate executive and then how relaxed they look after Ahhh Massage.

Renovating an existing marketing idea will help you stand out from the pack. Best of all, you’ll be able to let your creative juices flow and come up with some fun and exciting marketing ideas.

Give it a shot for your own massage business. Your bank account will thank you!

Questions? Feedback? Got A Success Story You Would Like To Share?

Use the ‘Contact Us‘ Form and tell us about it!

That’s all for this month. On behalf of Eric, we’ll look forward to talking with you next month.

Take Charge,

Help Your Practice

P.S. Do you know someone who would enjoy reading this newsletter?

Please forward this newsletter to them and help share the wealth! Better yet, use the Recommend Us page on our website and tell them about Help Your Practice.

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