Jun 2008 Massage Marketing Newsletter

“From The Massage Table: Marketing and Motivation That Works”

June 12, 2008
Volume IV, Issue 11

Welcome to “From The Massage Table”! My name is Michael Humphreys, cofounder of Help Your Practice.

Each month, From The Massage Table will hit your email inbox with the latest news, special offers and great massage business tips that can help you create the massage practice of your dreams.

Want to make sure you don’t miss an issue? Please add mike@helpyourpractice.com to your address book and keep the spam filters from eating your subscription!

Now Available: Keeping In Touch: Massage Client Newsletters

What marketing tool can generate more repeat business, attracts new referrals, reactivate old clients and even promote gift certificate sales?

The answer is sending out a well-written massage client newsletter!

For over 4 years, I created my own massage client newsletters for my massage therapy center called “Keeping In Touch”.

Now you can use “Keeping In Touch: Massage Client Newsletters” in your own massage practice.

For more information about “Keeping In Touch: Massage Client Newsletters” please click here:

Okay, onto this month’s newsletter!

Monthly Motivational Tip

On May 13, 2008, my wife and I welcomed Gregory Caden Humphreys into our family.  Gregory joins his 2 year old sister and in my biased opinion, are pretty darn cute kids.  They also make for a helter-skelter household as my wife isn’t 100% recovered from her C-Section delivery.

Like I did with my daughter Emily’s birth, I did a 72 hour sale with 100% of sales going into a college fund for my son.  (For those of you who ordered something during that time, thank you on my son’s behalf).

More importantly, I hope you learned something by watching my marketing effort.  Taking a special event and planning a marketing promotion that ties into it can make it extra-special.  I’m talking about events like a child’s birth, your child’s high school or college graduation, your 15th wedding anniversary, your business anniversary, and countless others.

Take your promotion and use it to motivate you upwards.   Step by step.  As the saying goes, moving forward “inch by inch is a cinch.”

Build upon your victories, no matter how big or small they might be.  Learn from your losses so you don’t make the same mistake twice.

Remember, life is a journey, not a destination.  You don’t have to become a very successful therapist overnight.  You do need to enjoy the ride as you rise upwards toward your dream of being a full-time massage therapist.

The possibilities are endless and you can reach as high you believe is possible.  Just build upon your successes like little stepping stones.  Your bank account will thank you!

Massage Marketing Monthly Tip

Let’s face it: Fathers Day is often an afterthought.  After sailing through Valentines Day, Easter, and Mothers Day, Dad’s aren’t given much thought except for maybe a card or a tie.  I regularly see Mothers Day promotions.  I almost never see Fathers Day ones, especially for massage!

That’s a big mistake because dads are stressed-out folks too.

Just as important, most men are terrible at taking care of their health.  If I had a nickel for every new male client that was sent into my massage therapy center by their wife or girlfriend because they were tired of seeing them suffer from high stress or chronic pain, then I’d be a very rich man.

And that’s where you need to market your Fathers Day promotion.

Focus on telling your clients why they need to treat stressed-out dad to an overdue massage.  It can be a direct mail piece.  It can be an email blast.  Heck, it can even just be a few signs in your massage office and treatment rooms.

The point is, get started today.

“Okay, Michael, I got a bunch of stressed-out dads in my massage office… Now what?”

Now, show them what they have been missing.  Turn that stressed-out guy into a sleepy pile of “man mush” on your table.  They will be amazed at the difference.  So will their families and significant others.

And that’s when you tell them about your regular monthly treatment programs for men.

Don’t have one?  Then I suggest you make one right now.  There’s countless ways to setup monthly programs — just use your creativity to name and design one.  (If you’re really stuck, then grab your own copy of Help Your MASSAGE Practice where we cover monthly programs in more detail.)

Fathers Day used to be a forgotten day for massage marketing.  Try this 2 step marketing plan and you should be pleased with the results.  The only thing you have to lose is blank space in your appointment book!

Got Feedback Or A Success Story You Would Like To Share?

Drop Michael an email at mike@helpyourpractice.com and tell him now.

That’s all for this month. I look forward to talking with you again soon.

Seize the Day,

Michael Humphreys

Help Your Practice

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