January 2006 Marketing Newsletter

Help Your Practice
Massage Marketing Newsletter

January 19, 2006
Volume II, Issue 7

Welcome to the Help Your Practice Massage Marketing Newsletter! My name is Michael Humphreys, cofounder of Help Your Practice.

Each month, Help Your Practice will be coming to your email inbox with the latest Help Your Practice news, special offers and great massage business tips that can help you create the massage practice of your dreams.

Instant Massage Marketing

Imagine if you could take proven massage marketing pieces and just add your own name and contact information…Well, imagine it no more!

Michael has taken some of the most successful massage marketing pieces from his own massage practice to create Instant Massage Marketing.

To learn more about Instant Massage Marketing, please click here.

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Goal Setting Monthly Tip
By Eric Mitchell, C.S.C.S.

Last month, we talked about Past, Present, and Future. This month we will talk about Education.

We all are in the business of helping people. However, we have a tendency to forget that we must be able to give our clients new information each time they walk in the door.

In order to help people we should always want to learn new techniques that further our client’s health needs.

A massage therapist has years of education and suddenly you are in business for yourself. You work on clients all day and the fatigue of the year seems to catch up with you. You no longer look forward to seeing clients. The “job” becomes stale.

What we need to see is an invigoration of your skills and practice.

Help Your Practice encourages you to embrace education so that you stay excited about the business of massage therapy. We mean education in all forms. You could attend a seminar about a new cutting edge massage technique. Or learn new methods to attract more clients into your massage practice.

However, education can be as subtle as simply reading some new business methods. Help Your Practice wants to take this opportunity to keep you motivated about education. Your education within the massage business goes far beyond working on clients.

Education can resurrect your excitement about why you are a massage therapist.

Use education to gain additional motivation that will take you to a whole new level.

Monthly Massage Marketing Tip
By Michael Humphreys

Since this newsletter is going out in mid-January, this month’s massage marketing tip is going to focus on the next big holiday, St. Valentines Day.

With this holiday, you want to focus on promoting to your existing clients first. If your budget allows, then it’s appropriate to promote your holiday special elsewhere.

One of the best strategies I have found to use for this romantic holiday is packaging your gift certificates with another product or service.

This is the type of promotion that you can have a lot of fun with. As long as your package is the right color (red or pink are normal Valentines colors), or has a romantic theme to it, it is appropriate for Valentines.

In fact, the more creative you can be, the more your promotion will stand out from the typical “flowers and candy” holiday theme.

Stuck For An Idea? Don’t Have A
Romantic Bone In Your Body? No Problem!

Let me help you two ways.

First, here’s one website I found just by doing a search for “1001 Romantic Ideas”.


Simply look through and find one that you think is the most appropriate to use in your promotion. Then ask a significant other or female friend for their opinion.

When I am brainstorming a romantic promotion like this, I share the idea with my wife and then watch her reaction.

If the idea produces a frown, I go back to the drawing board. If she gets an ear-to-ear smile, I know my promotion is right on track.

Next, I’ll share with you three of the Valentines promotions I’ve done.

Depending on the type of package you are putting together, you may need to start planning it 3-4 weeks beforehand.

For example, one year I offered a gift basket with a 30 minute or 60 minute gift certificate. I discounted both items 10% off their normal retail price and packaged them together.

Since there was another professional making the gift baskets, she needed time to put the baskets together. We had to get the entire promotion planned almost 4 weeks in advance.

Because we weren’t sure how many gift baskets we would sell, we offered an “early bird” discount of 15% off the combined price of both items, if they ordered within the first 2 weeks.

Customers were told they could pick up their order 24-48 hours before the actual holiday.

Another year, I packaged two services, a paraffin hand treatment and a one-hour massage certificate together. I charged the same price as a normal one-hour massage and it was a popular seller.

Finally, for another Valentine’s promotion, I offered a free hot stone upgrade on one-hour or ninety minute gift certificate purchases. Not only did this promotion produce some new clients, it introduced an additional service to my massage therapy center’s clients that many of them had not ever experienced before.

Questions? Feedback? Got A Success Story You Would Like To Share?

Use the ‘Contact Us‘ Form and tell us about it!

That’s all for this month. On behalf of Eric, we’ll look forward to talking with you next month.

Seize The Day,

Help Your Practice

P.S. Do you know someone who would enjoy reading this newsletter?

Please use the “Recommend Us” page on our website to tell them about Help Your Practice.

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