Attention: experienced massage therapists
or therapists
fresh out of massage school... who need (more) clients
now
but without costing you a fortune in acquiring them...
"Highly Successful Massage Therapist Releases His
Proven, Ready-To-Use Tools And Templates You Can Steal* To
Quickly Generate Loads Of New Massage Clients — Even If You Have A
Shoestring Budget And No Marketing Experience..."
*All you need to do is simply
enter your name and contact information, and you can start using them
right away -- such as ads, letters, certificates, checklists, resources
and more!
"If you could copy massage
marketing pieces created, tested and proven to work by a successful
massage therapist in his own super-busy practice… how busy would your
massage practice become? The answer is found below..."
Wednesday, 12:17 am
Dear Fellow Massage Therapist,
If you are experiencing the pains that come with trying to
start and grow your massage practice, you are not alone. In fact,
according to a recent study by the American Massage Therapy Association
(AMTA), the average U.S. massage therapist made
only about $19,000 last year.
It’s tough to make a living or support a family on so little money. I
know this first hand because I was once a struggling massage therapist,
too.
Hi, my name is Michael Humphreys and I started my massage practice in
1993 on a measly $100 budget. Why so little? Because I was flat broke.
In fact, I was so financially strapped that a close friend of my family
actually paid the fee for me so I could take the national certification
exam for massage therapy. I needed to pass that exam so that I could rent
the office space in the local community center.
(You see, they were only allowing "certified" therapists. So I really
needed to pass that exam. Thank goodness for friends!)
Now, given the fact that I had barely any money to pass the exam, the
next and most obvious challenge was, how in the heck would I find my
clients? How could I even afford any kind o marketing or advertising to
find them? Well, here's...
How I Started My Massage Practice
With Only Pennies In
My Pockets
First, I got a free ad in the community center newsletter, got some
business cards printed up, and with a little help from my mother created a
sign for my office door that would hold my business cards and list my
office hours.
"OK," I thought to myself. "I'm ready to roll." Simple, right?
Well, I waited by the phone… and waited… and waited some more. And
then... Nothing. Not a single peep. It was disheartening. I felt I wasn't
getting anywhere. In fact, I almost felt like giving up.
But then, after two long weeks of waiting, I got my very first
appointment request.
Fast-forward almost 4 years. It was August 1997. Was I any better? Was
I running a busy practice? Not really. I was still struggling as a
massage therapist, only able to maintain a part-time practice while I
worked in the physical therapy field.
(I was merely eking out a few dollars out of my massage therapy
practice, so I had no choice but to work full-time to pay the bills.)
All the glory I was told about the massage therapy business seemed more
and more far away at this point. I was getting so disenchanted that
thoughts of throwing in the towel started creeping into my mind.
And then, just when I thought I hit rock-bottom, it got worse. A whole
lot worse…
After 4 Loyal Years Of Working
In My Full-Time Job...
I Got Fired!
I never thought that it could happen.
I was shocked and dismayed. I was also really hurt and angry. I had
been with the physical therapy clinic for over 4 years. I really needed
that job to survive! I knew it was impossible for me to live on the paltry
part-time massage therapy income I was making.
But you see, it was actually the best thing that could ever happened
to me.
Let me explain.
After that experience, I decided I never wanted to work for someone
else ever again. I got serious about learning how to grow my
massage practice -- and grow it fast!
I knew that the only way was to grow my business. But since it was just
a small part-time business on the side, I had to kick it up a few notches.
I had to find more clients. A lot more, if I were to completely replace my
newly lost full-time income.
I wasn't easy, but within three months, I was seeing 12-15 clients per
week. And within 6 months, I had grown my business to 25-30 appointments
every week.
In fact, I got so busy that some of my clients started asking me
for recommendations for a another therapist who could work on their
spouses, because I didn’t have any openings to offer! (And I literally
referred them to my competitors. That's how busy I was! Wouldn't that be a
nice problem to have?)
So I started working on opening up my own massage therapy center.
Finally, in 1999, I did just that. I owned and operated that massage
therapy center for over 6 years, even expanding and moving it to a bigger
location during that time.
I was extremely successful. Things were moving along beautifully. I
finally reached the kind of success I only dreamed of when I first started
out part-time. But then...
In 2005, I Did Something So Daring...
So Risky... That
It Shocked Everyone!
You see, at the height of my success, I shut my business
down.
Hold on, let me backup a bit.
You see, by 2005, I had grown tired of 90-hour work weeks and the daily
rigors of owning a massage therapy center.
I was managing a staff of 7 additional therapists and 2 part-time
office staff, plus creating all of the advertising and marketing that
generated the massage therapy sales. I was focusing on managing the center
rather than being a therapist myself.
But in spite of that, I was still the most requested massage therapist
in the center!
On top of all that, as co-author of the book, "Help Your
MASSAGE Practice," I was also being bombarded by many requests
for business coaching and speaking appearances.
I loved the limelight. And I loved my business, too. But above all, I
wanted more time to spend with my friends and family.
So I did the unthinkable: I made a very unpopular decision --
and took a huge risk. You see, I gave my staff 2 weeks notice, closed the
massage center completely down, and went back into private practice.
How could I do something so dangerous so
easily?
Now, I don’t mean to sound like I’m bragging, but I had the ability to
do this easily for several reasons. Sure, I had a solid core of loyal
massage clients who were willing to follow me practically anywhere.
But My Biggest Assets Weren't
My Clients... They Were
The Tools
That Allowed Me To Generate Them!
You see, I had an even bigger competitive edge:
Proven massage-marketing pieces that really
worked.
These pieces include articles, coupons, ads, salesletters, tracking
tools, yellow page ads, referral systems, gift certificates, checklists,
you name it. Everything I personally created, tested and knew for a fact
that they worked.
Heck, they worked so incredibly well, that they were the reason why it
was so easy for me to shut down my massage therapy center without giving
it any second thought.
With this edge, I knew that I could replace any client who chose
not to follow me into my private practice. Unlike when I first started
out, I didn't have to wait 2 long weeks for one booking request. I
literally could create tons of new clients...
... Virtually on demand!
You see, I started creating my own ads and marketing pieces right from
the beginning. It’s something I’ve always enjoyed, and I was eager to test
and try every single piece of marketing advice I ever read or heard
about.
After a few years, I started writing down and tracking all of the
results.
Were all my pieces successful? No. So I continually tested, tweaked and
refined them. I then dumped the duds, and kept the winners that worked
like gangbusters.
What If You Could Get Your Hands On
Those Winners For
Your Own Practice?
Think about it:
-
No need to create them all from scratch, on your
own.
-
No need for any kind of marketing skill or
experience.
-
No need to test and tweak them, taking your
concentration away from doing what you love to do. (And that is working
as a massage therapist. Right?)
-
No need to spend tons of money and wasting a lot of
time trying them all out, guessing which ones will work for you. (This
is how much time and money you would save! All the gruntwork and
guesswork have already been done for you.)
Why is this important?
Because if you're like me, you want to do what you do best. And that's
doing massage. That's working in your practice and serving your clients.
It's not writing ads, spending all your time trying to find clients or
waiting for clients to call you.
In the advertising and marketing worlds, your response rate is
critical.
In fact, many marketing experts have said that any ad or marketing
piece that generates just a 2% response rate is normally
considered to be a success.
Here's what that means in the real world...
If too few people respond to your ad, you lose the money you
invested.
On the flip side, if your ad is so powerful that too many people
respond, you will probably anger lots of new potential clients because you
can’t handle all of the calls or appointment requests. (A good problem to
have, obviously.)
For example, a good friend of mine experienced this after a newspaper
article on his solo fitness practice, which produced over 200 phone calls
in less than 4 days!
It became so overwhelming that he couldn’t return all of the
calls in time, and eventually he stopped trying to return calls.
The question is, do you know what kind of article you need to write to
experience this kind of response? Do you know how and where to spend your
money that will produce the best bang for your marketing buck? Well...
When You Don’t Have A Lot
Of Marketing Money To Begin
With,
You Can’t Afford To Lose Any Of It.
When you are an individual massage therapist or a small massage center,
you need your massage marketing to do 2 things:
- It needs to be profitable, almost
immediately. In fact, if you spend $50 to send out a marketing
campaign, chances are you need to make that $50 back before the check
you wrote gets back to your bank!
- It needs to be easily managed and
controlled by you. You want to be able to control how many
people will respond to it, especially if you are an individual massage
therapist. For example, if you can only fit 5 new massage clients into
your schedule in the next week, you don’t want 200 new prospects calling
you for an appointment pronto!
These are the 2 things I focus on when I teach eager and aspiring
therapists.
As a massage practice-building
expert, I write a monthly massage marketing and practice building
newsletter that hundreds of massage therapists eagerly read when
it hits their email inboxes.
One of the most frequent requests I get from those loyal readers is,
“How can I get my hands on marketing pieces like those you use in your
business?”
At first, I was leery about "letting go" of
these pieces. Why? Because it took a lot of "blood, sweat and tears" (and
a ton of dollars, too!) to create these winning tools. They were, for the
longest time, my "secret weapons."
And I was not ready to pass them around and
let my secrets out.
But after thinking about it, I realized
something important: many aspiring massage therapists like you are exactly
were I was when I first started out. So I know how tough it can be. I've
been there. And after losing my job, I know how it was a struggle.
So I want to help you. I want you to achieve
the same kind of success I was blessed with. I hate seeing new therapists
struggle like I did.
That's why, after years of looking for
proven massage marketing that really works, now's your chance to grab my
"secret weapons" you can duplicate in your own practice...
Announcing the...
"Instant Massage Marketing
System"
My "Fill-In-The-Blanks," Plug-And-Go
Massage
Practice-Boosting Marketing Toolkit
When I decided to put together "Instant Massage Marketing", I wasn’t
sure where to begin. Heck, just one massage marketing folder on my office
computer had over 400 files in it! (But don't worry, I've cut it down to
the best of the best for you.)
There were massage marketing articles, ads, tracking forms, and much
more I had written over the years, for both my private practice and the
massage therapy center.
So, I carefully cherrypicked some of my proven winners:
Only the best ads and marketing pieces that pulled at least a 2%
response rate. In fact, most of these 13 pieces did even
better than 2% for my business!
I put them together in a special package that is designed for a single
massage therapist. Simply pick the ad or marketing piece you need from
Instant Massage Marketing, add your name and contact information, and
you're ready to go!
It's that easy.
Why is this important?
- You don’t have to take the time to write any
massage marketing or hire writers to do it all, because I’ve
already done it for you.
- You don’t need to spend any of your hard-earned
money testing any of these marketing pieces, because I’ve
already spent my money and a lot of time to test every part of "Instant
Massage Marketing". Everything is 100% proven!
- You can focus on doing what you really love:
delivering a great massage that makes a difference for your clients
(rather than the rigors of running and managing a business, trying to
figure out where your next client is coming from.)
This is what your Instant Massage Marketing System will do for you. But
if you want to know exactly what you get with your copy, then...
Here’s 9 Things You Get With Your Copy
Of The Instant
Massage Marketing System
 |
The birthday postcard that has
produced over 3% response rate for me (and used in a certain way, it
can dramatically boost it up to as high as
7%!).
|
|
Don't even think of participating in a
local special event (like a health fair or 5K race) without
this powerful coupon that stands out from the crowd.
|
|
Need a professionally written
handout to give your massage clients or prospects? Check
out this one I’ve included in Instant Massage
Marketing.
|
|
A seasonal special offer that has
worked consistently for me, year after year.
|
|
Gift certificates can be a huge
boost to your business, especially around Christmas.
Instant Massage Marketing contains one of my best marketing pieces
for creating your own holiday
cheer.
|
|
A proven referral system that creates
practically automatic, steady streams of new clients into your
massage practice.
|
|
Got a New Client? Use this
marketing piece to get them to come back and bring more new clients
with them!
|
|
Want to drum up some chair massage
business? No problem! Check out the letter that’s worked for me…both
by print and email!
|
|
A proven
referral-generator. Simply add this to any letter you send
out and you get even more referrals! |
What Kind of Money Have I Spent To Create
My Own Successful Massage Marketing?
I’ve spent years studying and learning how to write marketing and ads
that are profitable.
I even purchased a famous direct marketing guru’s boot camp program for
$2000 to learn many of the techniques that you will never find in a $10
marketing book at your local bookstore.
I’ve spent thousands of dollars testing my marketing and advertising
just to create my own successful massage marketing.
Why Then Would I Sell Something As Valuable As "Instant
Massage Marketing"?
When I see how many massage therapists struggle to earn a living doing
massage therapy, it almost breaks my heart. It doesn’t have to be this
way, yet many successful massage therapists don’t offer much help beyond
generic statements like “Word of Mouth is really important”.
Let’s face it: I’m an already established massage
therapist with a full-time massage practice. Chances are, you don’t even
work or live in the same area that my massage practice is located. So it’s
not like I have to worry about you using my marketing to try to steal
clients from me. Honestly, clients will always choose where they want to
go for massage.
The truth is, like most massage therapists, I love helping people. And
offering something as valuable as "Instant Massage Marketing" is one way I
can help my fellow massage therapists do what they love: help other people
in need too.
How Much Would It Cost You To Create Your
Own Successful Massage Marketing?
What You Would Need To
Create Your Own
Successful Massage Marketing |
Time And/Or Money Spent |
"Instant Massage Marketing"
|
| Top 10 Marketing Books From Your Local Bookstore |
$200-300 |
Not Needed |
| Top 5 Ad Writing Books From Your Local Bookstore |
$50-100 |
Not Needed |
| Attend a Marketing Boot Camp or Seminar |
$1000-5000 |
Not Needed |
| $50 per marketing piece to test a dozen pieces |
12 X $50 = $600 |
Not Needed |
3-4 Hrs To Quickly Read Each Book Listed Above
(15-20 Hours
Of Your Time) |
15-20 Hours |
Not Needed |
1 Hr Minimum To Create A Massage Marketing Piece
(12
Marketing Pieces = 12 Hrs) |
12 Hours |
Not Needed |
Hours of Massage Billable Time Lost While
You Do All Of The
Above |
27-32 Hours |
Not Needed |
| Total Cost In Your Time And Your Money
|
Lots |
$97 |
I Believe Instant Massage Marketing Works
So Well That I'm Willing To Take All of the Risk
and Put It Squarely On My Own Shoulders…
I'm are so sure that you will love "Instant Massage Marketing" that I will offer you the following guarantee:
"Simply purchase Instant Massage Marketing and try my proven marketing pieces. Take up to one year afterwards to try them out in your own massage practice. If you decide that it’s not worth every penny you spent, simply send the CD back to me and I will refund the purchase price, excluding shipping & handling, right away."
Fair Enough?
|
Act Now and I'll Throw In The Following Special Bonuses...
Special Bonus #1: Massage Marketing
Tracking Forms ($19 value)
I’ve included the two most important massage tracking forms I’ve ever
created. Use these forms to know exactly what marketing is working and
what is not.
Special Bonus #2: Michael’s Quick Start
Report ($97 value)
In this special report, I tell you how I get my marketing pieces
printed dirt cheap, what color and type of paper has worked best for me,
and much more. This inside information will help you get even better
results from Instant Massage Marketing.
Try asking most successful massage therapists how much money you’d have
to pay them to get inside information like this!
Special Bonus #3: A Complete Office
Software Package ($300-500
value)
Don’t have Microsoft Office? Don’t Worry! This Office clone will read
the same files and do even more than Microsoft’s big price tag software
package. Simply use this software or Microsoft Office to open any of the
Instant Massage Marketing pieces in the comfort of your own home. You can
even use this software to manage and run your massage business.
Don’t wait! Grab your copy of "Instant Massage Marketing" Today!
Sincerely,
