Feb 2005 Marketing Newsletter

Help Your Practice
Feb 2005 Marketing Newsletter

February 21, 2005
Volume I, Issue 8

Note: This newsletter was originally published for both massage therapists and personal trainers. We no longer offer any newsletter or products for personal trainers.

Welcome to the Help Your Practice Newsletter! My name is Eric Mitchell. Along with my business partner Michael Humphreys I am happy to continue your journey to business and life success.

Each month, we will be coming to your email inbox with the latest Help Your Practice news, special offers and great business tips that can help you create the massage or fitness practice of your dreams.

Do you know someone who would enjoy reading this newsletter? Please forward this newsletter to them and help share the wealth!

Now Available: Help Your MASSAGE Practice
Basic Or Deluxe Versions

So far the feedback we’ve received about Help Your MASSAGE Practice has been overwhelmingly positive.

We are pleased to announce that we have released a deluxe version of Help Your MASSAGE Practice that contains even more practice building tools including a headline creation toolkit. The deluxe version is now available for $79.

To learn more about Help Your MASSAGE Practice, simply click here.

If you are a current owner of Help Your MASSAGE Practice and you wish to upgrade to the deluxe version, simply pay the difference between the basic and deluxe versions by PayPal and we will email you the extra tools.

Our PayPal email address is:

sales AT helpyourpractice.com (replace the AT with a @ symbol)

Goal Setting Monthly Tip

Last month, we talked about using Discipline to stick to your goals. This month, our Goal Setting Word is Opportunity. Opportunity is something that waits to be seized and taken. You are the massage therapist or personal trainer that see the potential and goes for broke. At Help Your Practice, we feel that every avenue has an unlimited amount of Opportunities that need to be tapped and pursued.

Opportunities can be created. For example, Eric once sent a letter to Pat Croce (entrepreneur, author, and minority owner of the NBA Philadelphia 76ers) asking for business advice. That letter created an opportunity to meet with Mr. Croce personally and receive world-class business advice.

Opportunities can also be found, many times by working hard and making the business or personal life contacts. Michael was working as a personal trainer and needed to take some time off to take the national certification for massage therapy. The facility director told Michael that based on his professionalism and reputation, the facility would be interested in bringing Michael in as a self-employed massage therapist for their members.

(Michael: When you are a night owl, like me, working 6 a.m. to 3 p.m. for $8 per hour, it took me about one nanosecond to like the idea of setting my own office hours and start making $35 per hour (in 1993) instead.)

That found opportunity helped Michael launch his massage therapy business in 1993.

Dedicate yourself to creating and finding Opportunities. Go on the offensive and use those opportunities to build your massage practice or personal training practice.

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Monthly Marketing Tip

Both personal trainers and massage therapists are always faced with the challenges of creating new and innovative ways to promote their business. Mike and I have been seeing this for years within our own practices.

The key is simple creativity! Let your mind enjoy the prospect of bringing you business in unique ways.

The Holiday Promotion has become a hot commodity in our service industries. We have seen Valentine’s Day come and go. Many of you may have let this holiday slip by without making a real effort to make more sales.

However, Valentine’s Day is not the only holiday in the New Year.

We are coming up on an interesting holiday that most massage therapists or personal trainers would not consider a practice building holiday. However, Help Your Practice sees every holiday as a potential option to promote your business.

Ok, Ok I’m getting to the holiday! We are talking about St. Patrick’s Day.

Most people know the connotation with this holiday and it usually revolves around a wearing green, partying, or winding up in a drunken stupor. Help Your Practice sees a different opportunity for this great holiday.

We feel you could have a St. Patrick’s promotion that would draw people in and grow your practice. Any marketing piece or advertisement you use needs to start with a great headline.

A great headline is the key to wowing an audience into buying what you offer.

For example:

“Celebrate St. Patrick’s Day By Saving Some Green!”

You can then promote a massage or fitness package that is based on the holiday.

Eric once saw a great cartoon of a leprechaun with lots of muscles and a barbell chasing down a bottle of alcohol and a hot-dog. That cartoon was used by a gym in a holiday promotion. Very clever and very innovative.

Guess what! That little cartoon sold over $10,000 in personal training programs for the month.

Another personal training studio ran a St. Patricks Day contest that involved no alcohol. Each person who entered had a chance to win a free training session and was invited to join the other contestants for a night out for pizza and bowling.

Michael and I want you to be clever and innovative. Have fun with holiday promotions and watch your practice grow.

Got a holiday promotions that you have tried in the past that worked well? Use the “Contact Us” link on the bottom of this webpage and send it to us. We may share it with the rest of the newsletter readers in an upcoming issue!

That’s all for this month. On behalf of Michael, we’ll look forward to talking with you next month.

Take Charge,

Eric Mitchell
Help Your Practice

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